What IS Solyndria Creative, anyway?

Since starting Solyndria Creative, I have been fortunate in having many friends and family sharing my Facebook page and WordPress site, to spread the word and help support me in my new venture. All the same, I have also been asked, with mild apprehension, “Soooooo, what exactly is it that you do?” Finishing up my senior year of college, I have been so wrapped up in learning my craft that I forget that it isn’t so cut and dry for others.

What is social media management, anyway?

Photo Credit: Gerd Altmann

At the ripe age of 13, users are able to create their very own, shiny Facebook account, and glory in learning all about content writing – even if they don’t realize they are doing it. Being a business owner today means you inevitably have to create a Facebook page to share your business as statistics show that business is booming on the platform.

The difference between the two users is the 13 year old has time to share, post, like and chat as much as their time away from Fortnite and TikTok will allow – the small business owner lacks the luxury of time needed to cultivate a well run page, that encourages community growth, and therefore the sought after booming business. That’s where I come into play.

Solyndria Creative bridges the client between their social media account and the user they are seeking by creating engaging content that draws clients into your business. I continue to plant the seeds by strategically timing content several times throughout a week to maximize the exposure. I then water these seeds by engaging with the clients who comment, like and share the posts, which brings into focus the personal level of service your business provides.

And this isn’t just Facebook we are talking about here – any of the platforms that your audience is driven towards is a community that Solyndria Creative can manage, your way!

What is Content Writing/Content Development?

Image by Mediamodifier from Pixabay

While I am not some great coding God, capable of building grandiose websites from thin air, I CAN create compelling content like Superman can leap tall buildings.

The well-written word can attract an audience like a sunflower lifts its head to the sun to drink in its life-giving rays. Solyndria Creative will lift your business to new heights with blog posts, articles, social media content – and even vibrant and gorgeous imagery!

Exciting Content, what your business has to say, how often your business says it, eye-catching imagery – all create a recipe to set you apart in unique and innovative ways from your competition in the marketplace.

Cool! But, how do you know how to reach my target audience?

Image by Gerd Altmann from Pixabay

Through the use of analytical tools, I can sniff out great keywords to entice your target audience. These keywords are then integrated into the content I write, along with cross-linking to your business’s other platforms and websites. This streamlines the user’s experience and makes sure the information remains the same across the board, building brand presence and loyalty.

What about when I want to go next level and pay for advertising? Can you manage that too?

Image by Gerd Altmann from Pixabay

Absolutely! Solyndria Creative can help create targeted Google Ad and Facebook Ad campaigns to skyrocket your business to that next level height you’re looking for. Combining optimizing keywords, enticing content and client engagement, I can help you create the perfect campaign to bring clients in. We can evaluate reports based on traffic and sales – any of the metrics that work best for you – and adjust campaigns accordingly.

Awesome! But is this a one-time thing or a regular job?

Image by Gerd Altmann from Pixabay

This is one of the ways you get creative, your way. I can create a couple of pieces of content, imagery, articles – whatever you need – to give your business a boost in a particular direction and call it good for now. Or we can set up a monthly package that incorporates the content and management you need at various levels of service to take the stress and strain of social media management out of your hands on the regular. Flexibility and innovation are the ways of social media management and producing high quality content – and Solyndria Creative has that in spades!

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