Discovering the Lifeline Within: Why Hobbies Are Essential During Periods of Depression and Anxiety

In the depths of the darkest places of your psyche, where depression and anxiety cast their shadows, finding a glimmer of hope can feel like an impossible task. As someone who has experienced the relentless grip of these mental health challenges, I understand the weight they bear. However, I have also discovered a powerful allyContinue reading “Discovering the Lifeline Within: Why Hobbies Are Essential During Periods of Depression and Anxiety”

PORTFOLIO PIECE: Email Drip Campaign

In today’s fast-paced digital landscape, businesses strive to engage and nurture their audiences effectively. Amidst a myriad of marketing strategies, email drip campaigns have emerged as a potent tool for building meaningful connections with customers and prospects. From acquiring leads to nurturing relationships and driving conversions, these automated sequences of targeted emails have revolutionized theContinue reading “PORTFOLIO PIECE: Email Drip Campaign”

How to Slay the Five Dragons of Content Writing

So you’re armored up and ready to be a content writer? Well, you’re in luck! The field is booming, and there are more opportunities than ever before. But with so many people searching every dungeon for the same treasure, it can be tough to find the right dungeon for the perfect knight in shining ink.Continue reading “How to Slay the Five Dragons of Content Writing”

Staying on Top of Social Media Trends: A Content Writer’s Survival Guide

Table of Contents: 1. Introduction: Riding the Social Media Wave 2. Keep Your Eyes Peeled: The Importance of Trend Spotting 3. Embrace the Hashtag: Mastering the Art of Tagging 4. Follow the Leaders: Monitoring Influencers and Thought Leaders 5. Stay Alert: Tracking Algorithm Updates 6. Content that Clicks: Crafting Viral-Worthy Posts 7. Analytics Are YourContinue reading “Staying on Top of Social Media Trends: A Content Writer’s Survival Guide”

When One Door Closes: Finding Hope and Opportunity Amidst Layoffs

Looking at all the #opentowork posts from so many affected in the layoffs everywhere is difficult to be sure. I know I’m up against some seriously great competition, which makes my own journey look foggier, dimmer. But it’s more than just that. My heart breaks for us all. This position is a scary one toContinue reading “When One Door Closes: Finding Hope and Opportunity Amidst Layoffs”

WTF is Up With WFH? Why the Office as We Know It is Long Gone

Table of Contents: Introduction Ah, the good ol’ days of the office. Endless meetings, boring water cooler conversations, and the smell of microwaved fish lingering in the air. But thanks to the pandemic, the office as we know it is long gone. Enter: Work From Home (WFH). It’s the new little black dress – aContinue reading “WTF is Up With WFH? Why the Office as We Know It is Long Gone”

The Trading Game: What Happens When You’re a Jack/Jill of All the Things

Table of Contents: Introduction: Hi there, my name is Jenn, and I’m a Jill of all trades. And no, I don’t mean I’m a literal Jill or that I’m good at playing card games. What I mean is that I have experience in a wide variety of fields, including content directing, content writing, operations management,Continue reading “The Trading Game: What Happens When You’re a Jack/Jill of All the Things”

How I Achieved SEO Results with the New EEAT Standards

Table of Contents: Introduction: As a digital marketer, I understand the importance of search engine optimization (SEO) in today’s business landscape. In order to attract new customers and remain competitive, businesses need to have a strong online presence that is optimized for search engines. In this blog, I will share my experience of achieving SEOContinue reading “How I Achieved SEO Results with the New EEAT Standards”

Navigating the Job Hunt After Working for a Toxic Leader in Digital Marketing

Table of Contents: I. Introduction II. The Complications of Working in a Digital Marketing Agency III. The Toxic Leader and the Importance of Kindness and Empathy IV. The Balancing Act of Transparency and Financial Stability V. Conclusion: Lessons Learned and Benefits of Moving On Introduction Starting a new job search can be daunting. When youContinue reading “Navigating the Job Hunt After Working for a Toxic Leader in Digital Marketing”

Video Killed the TV Star

With the proliferation of digital media over the course of the last few years, streaming services like Netflix, Hulu and Disney+ now reign supreme over the traditional TV cable norm. Irina Kovalenko of SmartyAds quotes a study done by Emarketer that “YouTube is estimated to gain around 198 million US viewers” by 2023 (Kovalenko, 2020). While commercialsContinue reading “Video Killed the TV Star”